Selling

Each year, millions of homes are sold across the country. While every transaction is unique, most sellers share the same goal: to secure the best possible price with minimal stress and hassle.

But the home-selling process has changed. New disclosure requirements, longer and more complex contracts, and increased environmental regulations have made selling more intricate than ever before. On top of that, buyer representation—where REALTORS® work exclusively on behalf of homebuyers—is now the norm nationwide. These agents are skilled negotiators, focused on getting the best deal for their clients.

As a result, selling a home today isn’t as simple as it was five or ten years ago. Success in this market requires expertise in marketing, financing, negotiation, and closing—all areas where experienced REALTORS® can help you navigate the process with confidence.

Preparing to Sell: What to Know Before Listing

The home-selling journey often begins months before your property officially hits the market. One of the first steps is to view your home from a buyer’s perspective. What needs to be cleaned, repaired, painted, or removed? Ask yourself: If I were buying this home, what would I want to see?

The goal is to present a space that feels inviting, spacious, and move-in ready—one that draws interest and creates demand. While this preparation phase often involves cosmetic updates and minor repairs, it’s also a good time to reflect on why you’re selling. Whether it’s a job relocation, a growing family, or a lifestyle change, your motivation can influence how you approach pricing and negotiations.

That’s why it’s important to have a candid conversation with your REALTOR®. Understanding your goals helps them tailor a strategy that aligns with your needs and sets you up for a successful sale.

Get Your Home Market-Ready

Use this step-by-step guide to prepare your home for successful sale:

Pre-Listing Prep

• Declutter every room to maximize space and create a clean, open feel

• Deep clean carpets, floors, windows, and surfaces

• Remove personal items (photos, memorabilia) to help buyers envision themselves in the space

• Organize closets and storage areas—they matter to buyers!

• Repairs & Improvements (same as Pre-Listing text, size, etc)

• Touch up paint or repaint rooms in neutral tones

• Fix leaky faucets, squeaky doors, and broken fixtures

• Replace outdated light bulbs and ensure all lights work

• Consider minor upgrades (new cabinet hardware, fresh landscaping)

Presentation & Staging

• Arrange furniture to highlight space and flow

• Add fresh flowers or greenery for warmth

• Let in natural light—open blinds and curtain

• Create inviting curb appeal (mow lawn, trim bushes, clean entryway)

Logistics & Strategy

• Gather important documents (warranty info, utility bills, property tax records)

• Decide on your preferred timeline for selling and moving

• Discuss pricing strategy and market conditions with your REALTOR®

• Share your goals and motivations privately with your agent